Do Right By Customers
First ingredient: love! Lead with heart, take time, give best—serve customers as you would serve mother-daughter-son.
Only the purest organic and fair trade ingredients—most products vegan and certified to the same organic standards as food! No synthetic preservatives, no foaming agents. Body, hair, face, mouth & teeth—food, dishes, laundry, mopping, pets—the very best for human, home, and Earth.
Be kind, reward generously, support good and healthy living. Seek and encourage the best in one another. For whatever unites us is greater than whatever divides us!
We’re a family business and consider all who work with us to be part of our extended family. Every “family member” in every position within the company has an important role to play and deserves to enjoy the best benefits and compensation programs we can offer.
Be Fair To Suppliers
Build relationships with organic farmers and producers to create equitable supply chains. Fair prices for farmers, living wages and excellent working conditions for workers, investment in communities, respect for land and people!
Treat The Earth Like Home
Make humble and mindful use of the earth’s gifts. Do not waste, do not harm the land or people or animals. What comes from the earth must go back!